Kuva ku ya 27-30 Ugushyingo, iserukiramuco mpuzamahanga ryo kwamamaza ku nshuro ya 31 mu Bushinwa ryabereye cyane i Xiamen, muri Fujian. Muri ibyo birori byiminsi ine, abantu benshi bazwi cyane mu gihugu no mu mahanga ndetse n’inganda zamamaza ibicuruzwa bateraniye hamwe kugira ngo barebe inzira nshya zo guteza imbere ibicuruzwa. Muri ibyo birori, hateganijwe cyane "Great Wall Award Annual Brand Collection Amarushanwa yo Gutangiza Ibirori" byateguwe cyane. SSWW, ifite imbaraga zidasanzwe zo kwamamaza no kumenyekana ku isoko, yagaragaye cyane mu bicuruzwa byinshi bizwi kandi yegukana ibihembo bibiri: “Great Wall Award Annual Nominated Brand” na “2024 Umusanzu W’umwaka.” Ntabwo ari ukwemeza imbaraga za SSWW gusa ahubwo ni inkunga nogutera inkunga yiterambere ryayo. SSWW izakomeza gucengera mu rwego rwo gutumanaho ibicuruzwa, guhora ikurikirana indashyikirwa no guhanga udushya, kandi igire uruhare mu iterambere no guteza imbere ibicuruzwa byo mu rugo by’abashinwa.
Ingamba zo guhanga udushya
Mu ihuriro rya Brand Innovation Forum ku ya 28, Umuyobozi w’ibicuruzwa bya SSWW, Lin Xzhou, yatanze ibitekerezo ku ngamba nshya zo gutumanaho ibicuruzwa mu gihe cya digitale. Yagaragaje ko mu rwego rw’ibihe bigezweho, itumanaho ryamamaza rigomba kurushaho kwita ku mikoranire n’imikoranire n’abaguzi, hifashishijwe amakuru manini kugira ngo ugere ku nyungu z’imbere mu gihugu no mu mahanga. Yashimangiye ko SSWW yamye yubahiriza uburyo bushingiye ku bakoresha, idahwema guhanga uburyo bwo gutumanaho ibicuruzwa kugira ngo bugaragare mu marushanwa akomeye ku isoko no kugera ku kuzamura ibicuruzwa birambye.
Twihweje ingamba z'itumanaho rya SSWW, ku rwego rwo hejuru, yahisemo ubwikorezi bukomeye nk'umushoferi nyamukuru, yerekana amashusho yerekana ibicuruzwa binyuze muri gari ya moshi yihuta, ku bibuga by'indege, no kwamamaza hanze, hamwe n'ishoramari rikomeje gushora mu masoko arenga 80 yihuta ya gari ya moshi mu gihugu hose mu myaka 7; yafatanije na CCTV gukora gahunda ya "Kuvugurura Ibanga" kandi imaze imyaka 15 ikurikirana kuri radiyo y'igihugu; yafatanije na IP nyinshi zizwi cyane mu nganda nka “Ingenuity Brand,” “Umufatanyabikorwa w’Ubufatanye mu Bushinwa,” na “Urugo niho Foshan ikorerwa” mu rwego rwo kuzamura ishusho y’ibirango. Ku bijyanye n’ingamba n’imiterere mpuzamahanga, SSWW yakiriye neza isi yose, ikomeza kongera uruhare mpuzamahanga mu kwagura amasoko yo hanze, kwitabira imurikagurisha mpuzamahanga, no gushimangira ubufatanye mpuzamahanga. Ibicuruzwa bya SSWW byoherezwa mu bihugu 70% by’ibihugu n’uturere byateye imbere ku isi, bigahinduka umufatanyabikorwa w’ubwiherero ku nyubako rusange z’igihugu, ahakorerwa ubuhanzi, ndetse n’ubukerarugendo.
Muri #Cheer for Brands y'Ubushinwa # umuhango wo gutangiza hamwe n’umunsi mukuru wa 31 w’Ubushinwa wamamaza · Umuhango wo gutanga impamyabumenyi y’impuguke, SSWW yifatanije n’ibindi bicuruzwa byamamaye kuri stage kugira ngo bibone ibirori. Iki gice ntabwo ari ukumenyekanisha ibicuruzwa byatsindiye ibihembo gusa ahubwo ni no guterana inkunga hamwe no gushishikarizwa ibirango byose byabashinwa. Nkumunyamuryango, SSWW yumva yubashywe kandi yishimye, kandi yiyemeje gukomeza kuzamura imbaraga zamamaza no kuzamura ibicuruzwa mumahanga.
Ibirango by'Abashinwa, Abahamya Hamwe
Mu birori byo gutangiza ibikorwa ngarukamwaka by'ibikorwa byo kwamamaza, intore nyinshi mu nganda, abamamaza ibyamamare, ndetse n'abahagarariye itangazamakuru ryaremye bateraniye hamwe kugira ngo babone itangira ry'iki gikorwa gikomeye, basangira ubushishozi budasanzwe ndetse n'ubunararibonye bw'agaciro mu bucuruzi bwo kwamamaza, baganira ku buryo bushya bwo guhanga udushya ndetse n'ingamba zo kwamamaza mu bihe bishya. Ku rubuga rw’inama, hatanzwe kandi “Umusanzu wa buri mwaka 2024” w’abamamaza.
Icyubahiro Cyiza, Kwemeza Imbaraga
Ku ya 29 Ugushyingo, mu birori byo gutangiza amarushanwa yo gukusanya ibicuruzwa bya buri mwaka bya Great Wall Award, SSWW yahawe igihembo nka Great Wall Award Annual Nominated Brand. Iki cyubahiro ntabwo ari ukwemeza imbaraga za SSWW gusa ahubwo ni n'inkunga n'imbaraga zo kwiteza imbere. SSWW izaboneraho umwanya wo gukomeza gucengera mu rwego rwo gutumanaho ibicuruzwa, guhora dukurikirana indashyikirwa no guhanga udushya, kandi bigire uruhare mu iterambere no guteza imbere ibicuruzwa byo mu rugo by’abashinwa.
Bivugwa ko igihembo kinini cya Wall Wall, nk'igikorwa cyemewe mu bucuruzi bwo kwamamaza mu Bushinwa, cyateye imbere kandi cyegeranya mu myaka irenga mirongo ine kandi gifite izina rya “Kureba Urukuta runini mu nama yo kwamamaza” mu nganda. “Isuzuma rya Sisitemu yo Kwamamaza Ibicuruzwa” bikoreshwa muri iri rushanwa ngarukamwaka ryo gukusanya ibicuruzwa bikubiyemo ibihembo nko guhatanira agaciro nko guhanga udushya, umwuka w'ubwenge, guhatanira isoko, no kuramba, ndetse no kugira ingaruka nk'indangagaciro shingiro, ingaruka z’imibereho, inshingano z’imibereho, hamwe n’isi yose. Ubushobozi bwa SSWW bugaragara muri iri hitamo bwerekana byimazeyo kumenyekanisha cyane ikirango cya SSWW n'abacamanza hamwe n'inzego zose z'umuryango.
SSWW yamye yubahiriza uburyo bushingiye kubakoresha, idahwema guhanga uburyo bwo gutumanaho ibicuruzwa, guharanira kwigaragaza mumarushanwa akomeye ku isoko, no kugera ku kuzamura agaciro karambye. Mu rwego rwibihe bya digitale, SSWW ikoresha amakuru manini kugirango igere neza kubayumva, yita cyane kubikorwa no guhuza abakiriya. Hamwe nibicuruzwa byo mu bwiherero buhanitse kandi byujuje ubuziranenge, ibishushanyo mbonera bigezweho, hamwe n’imyaka yamamaye mu mahanga, SSWW yamamaye cyane kandi iramenyekana cyane.
Urebye imbere, SSWW izakomeza gukurikiza ingamba ziterambere ryitumanaho ryamamaza, guhora dushya uburyo bwitumanaho, no kunoza ingaruka zitumanaho. SSWW izita cyane ku mikoranire n’itumanaho n’abaguzi, yumve neza ibyo abaguzi bakeneye, kandi ikore ibicuruzwa na serivisi byujuje ibyifuzo by’abaguzi. Muri icyo gihe, SSWW izashimangira ubufatanye no kungurana ibitekerezo n’inganda kugira ngo dufatanye kuzamura no guteza imbere ibicuruzwa byo mu rugo by’abashinwa.
SSWW, hamwe nicyubahiro cyayo, ingamba mpuzamahanga, guhanga udushya mu ikoranabuhanga, itumanaho ryamamaza, ubuziranenge bwibicuruzwa, inkunga ya serivisi, hamwe n’iterambere ry’isoko, bitanga umusingi ukomeye n’icyizere ku bakiriya bo mu mahanga. Dutegereje kuzakorana nawe kugirango ejo hazaza heza.
Igihe cyo kohereza: Ukuboza-04-2024