Kuva ku ya 27 kugeza ku ya 30 Ugushyingo, Iserukiramuco Mpuzamahanga rya 31 ry’Ubushinwa ryabereye i Xiamen, muri Fujian mu buryo bukomeye. Mu gihe cy’iminsi ine, ibigo byinshi bizwi cyane byo mu gihugu no mu mahanga ndetse n’abahanga mu byamamaza bateraniye hamwe kugira ngo bashakishe inzira nshya zo guteza imbere ikirango. Muri iryo serukiramuco, umuhango wo gutangiza amarushanwa y’ibirango bya Great Wall Award Annual Brand Collection Contest wari utegerejwe cyane wabaye mu buryo bw’ibyishimo byinshi. SSWW, ifite imbaraga zidasanzwe z’ikirango n’izina ryiza ku isoko, yagaragaye cyane mu bigo byinshi bizwi cyane kandi yegukana ibihembo bibiri: “Ikirango cya Great Wall Award Annual Nominated Brand Annual Award” na “Umuterankunga w’umwaka wa 2024.” Ibi si ukwerekana imbaraga z’ikirango cya SSWW gusa ahubwo ni no gutera inkunga no gushishikariza iterambere ryacyo ry’ejo hazaza. SSWW izakomeza kwinjira mu ishami ry’itumanaho ry’ikirango, ihora iharanira ubwiza n’udushya, kandi igire uruhare mu iterambere n’iterambere ry’ibigo by’ibikoresho byo mu rugo by’Abashinwa.
Ingamba zo guhanga udushya mu itumanaho ry’ikirango
Mu nama y’Ibicuruzwa bishya ku ya 28, Umuyobozi w’Ibicuruzwa bya SSWW, Lin Xzhou, yasangije ibitekerezo ku ngamba nshya zo gutumanaho kw’ibicuruzwa muri iki gihe cy’ikoranabuhanga. Yagaragaje ko mu gihe cy’ikoranabuhanga, itumanaho ry’ibicuruzwa rigomba kwita cyane ku mikoranire n’imibanire n’abaguzi, hakoreshejwe amakuru menshi kugira ngo bigere ku bantu bo mu gihugu no mu mahanga. Yashimangiye ko SSWW ihora ikurikiza uburyo bushingiye ku bakoresha, ikomeza guhanga udushya mu buryo bwo gutumanaho kw’ibicuruzwa kugira ngo bigaragare mu ipiganwa rikomeye ku isoko no kugera ku kongera agaciro k’ibicuruzwa mu buryo burambye.
Isuzuma ingamba z’itumanaho rya SSWW, ku rwego rwo hejuru, yahisemo ubwikorezi bukomeye nk’ikintu nyamukuru, yerekana amashusho y’ikirango binyuze muri gari ya moshi yihuta, ibibuga by’indege, no kwamamaza hanze, ishora imari ihoraho mu bigo birenga 80 bya gari ya moshi yihuta mu gihugu hose mu gihe cy’imyaka 7; yakoranye na CCTV mu gushyiraho gahunda ya “Secret Renovation” kandi imaze imyaka 15 ikurikirana itangaza kuri radiyo y’igihugu; yafatanyije n’inzego nyinshi zizwi cyane mu bijyanye n’ikoranabuhanga nka “Ingenuity Brand,” “China Brand Strategy Cooperation Partner,” na “Home is Where Foshan is Made” kugira ngo yongere isura y’ikirango. Ku bijyanye n’ingamba mpuzamahanga n’imiterere yacyo, SSWW yitabira cyane ibibera ku isi, ikomeza kongera imbaraga zayo ku rwego mpuzamahanga binyuze mu kwagura amasoko yo mu mahanga, kwitabira imurikagurisha mpuzamahanga, no gushimangira ubufatanye mpuzamahanga. Ibicuruzwa bya SSWW byoherezwa mu mahanga ku kigero cya 70% by’ibihugu byateye imbere n’uturere, bikaba umufatanyabikorwa ukunzwe mu bwiherero bwinshi bw’igihugu, ahantu hakorerwa ubuhanzi, n’ahantu hasurwa n’abakerarugendo.
Mu muhango wo gutangiza ku mugaragaro #Cheer for Chinese Brands# n'iserukiramuco rya 31 Mpuzamahanga ry'Ubushinwa ryo kwamamaza · Umuhango wo kwemeza inzobere mu isuzuma, SSWW yifatanyije n'ibindi bigo by'indashyikirwa ku rubyiniro kugira ngo birebere iki gikorwa. Iki gice si ukumenyekanisha gusa ibigo byatsindiye ibihembo ahubwo ni no gushishikariza hamwe no gutera inkunga ibigo byose by'Ubushinwa. Nk'umunyamuryango, SSWW yumva ishema kandi itewe ishema, kandi yiyemeje gukomeza kongera imbaraga z'ibirango no kwamamaza ikirango mu mahanga.
Ibicuruzwa by'Abashinwa, Batanga ubuhamya hamwe
Mu muhango wo gutangiza ibikorwa byo gukusanya amatangazo ngarukamwaka, abantu benshi b’abahanga mu nganda, abamamaza bazwi cyane, n’abahagarariye itangazamakuru ry’ubuhanzi bahuriye hamwe kugira ngo birebere itangira ry’iki gikorwa gikomeye, basangiza ubumenyi bwabo bwihariye n’uburambe bwabo bw’agaciro mu nganda zo kwamamaza, baganira ku miterere mishya mu guhanga udushya mu kwamamaza no mu ngamba zo kwamamaza mu gihe gishya. Ku rubuga rw’inama, hatanzwe kandi “Umusanzu w’umwaka wa 2024” w’abamamaza.
Icyubahiro cy'ikirango, Icemezo cy'imbaraga
Ku ya 29 Ugushyingo, mu muhango wo gutangiza amarushanwa ya “Great Wall Award Annual Brand Collection Contest Contest”, SSWW yahawe igihembo cy’umwaka cya “Great Wall Award”. Iki gihembo si ikimenyetso cy’imbaraga z’ikirango cya SSWW gusa, ahubwo ni n’inkunga n’ingufu ku iterambere ryacyo ry’ejo hazaza. SSWW izafata aya mahirwe yo gukomeza kwinjira mu ishami ry’itumanaho ry’ikirango, guhora iharanira ubwiza n’udushya, kandi igire uruhare mu iterambere n’iterambere ry’ibirango by’ibikoresho byo mu rugo by’Abashinwa.
Bivugwa ko igihembo cya Great Wall Award, nk'igikorwa gikomeye mu nganda z'ubucuruzi mu Bushinwa, cyateye imbere kandi cyiyongera mu myaka irenga mirongo ine kandi gifite izina rya "Kureba Great Wall mu Nteko Nkuru y'Ubwamamaza" muri uru rwego. "Icyitegererezo cyo Gusuzuma Sisitemu yo Guteza Imbere Ikirango" gikoreshwa muri iri rushanwa rya buri mwaka rya Great Wall Award rikubiyemo ibipimo by'ipiganwa nko guhanga udushya, ubuhanga, ipiganwa ku isoko, no gukomeza, ndetse n'ibipimo by'ingaruka nk'indangagaciro z'ingenzi, ingaruka ku mibereho, inshingano ku mibereho, no kwiyongera kw'isi. Ubushobozi bwa SSWW bwo kugaragara muri iri tora bugaragaza neza ko ikirango cya SSWW cyashimwe cyane n'abacamanza n'inzego zose za sosiyete.
SSWW yahoraga ikurikiza uburyo bwo gukoresha ikoranabuhanga, ikomeza guhanga udushya mu buryo bwo gutumanaho, iharanira kugaragara mu ipiganwa rikomeye ku isoko, kandi igera ku kwiyongera kw'agaciro k'isosiyete. Mu gihe cy'ikoranabuhanga, SSWW ikoresha amakuru menshi kugira ngo igere ku bantu neza, yitaye cyane ku mikoranire n'abaguzi. Hamwe n'ibicuruzwa byo mu bwiherero bigezweho kandi byujuje ubuziranenge, imiterere mpuzamahanga igezweho, ndetse n'imyaka myinshi izwiho ikirango mu mahanga, SSWW yashimiwe cyane kandi iramenyekana cyane.
Mu gihe dutegereje, SSWW izakomeza gukurikiza ingamba zo guteza imbere itumanaho ry’ikirango, ikomeze guhanga udushya mu buryo bw’itumanaho, kandi inoze ingaruka nziza z’itumanaho. SSWW izita cyane ku mikoranire n’itumanaho n’abaguzi, isobanukirwe byimbitse ibyo abaguzi bakeneye, kandi ikore ibicuruzwa na serivisi bihuye neza n’ibyo abaguzi bifuza. Muri icyo gihe, SSWW izashimangira ubufatanye n’ubuhahirane n’inganda kugira ngo ihurize hamwe iterambere ry’ibirango by’ibikoresho byo mu rugo by’Abashinwa.
SSWW, hamwe n'icyubahiro cyayo ku kirango, ingamba mpuzamahanga, udushya mu ikoranabuhanga, itumanaho ry'ikirango, ireme ry'ibicuruzwa, inkunga ya serivisi, n'inyungu zo guteza imbere isoko, itanga ishingiro rikomeye n'icyizere ku bakiriya bo mu mahanga. Twiteguye gukorana namwe kugira ngo dushyireho ejo hazaza heza.
Igihe cyo kohereza: Ukuboza-04-2024
